Get The Word Out About Your Nonprofit With This Super Site!

You probably use this super-site numerous times per week and never thought about using it to spread the word about the awesomeness that your nonprofit has to offer. I mean if videos of cute, fuzzy kittens and dancing babies can get millions of views and shares on social media why can’t your nonprofit, right? So here it is…the super-site we’re talking about is none other than (drumroll please…) YouTube!

If your nonprofit is not on YouTube you could be missing out on reaching and engaging with literally thousands of people every day who may be interested in the work you are doing! According to an article on,

“The vast majority of US internet users (about 60%) visited YouTube at least once a week. Out of that percentage, 22% visited YouTube every day and nearly 30% visited YouTube a few times per week.”


These statistics were taken from a study done in March of 2013 that showed the overwhelming popularity of YouTube among regular internet users. What’s more, YouTube has over 1 billion visitors each month! That’s a whole lot of people watching videos! Imagine if yours was one of them!

Now, YouTube has been utilized by the nonprofit world for some time, but just like businesses, nonprofits have to have their own specific strategy to reach their target audience. Here are a few things you can do to effectively present your nonprofit to the world and amp up your engagement!

Check Out The YouTube Nonprofit Program 

That’s right ladies and gents, YouTube has a specific program just for nonprofits that is jam-packed with lots of goodies that are not available to regular users. Some of these include call to action overlays, branding tools, and a higher upload capacity. Lots of nonprofits have had great results…Find out more by watching this video!


Take Advantage of Annotations

What are annotations you ask? Annotations are calls to action that you can embed into your video that link to external sites. You can embed a statement that says “Call this number now to donate to the Red Cross” for example and list the number and website where people can donate to your cause. Annotations are a great way to get people moving and participating in whatever event your nonprofit has going on. Here is a great example of annotations. Notice the yellow banner at the bottom of the video window.


No Money To Make a Video? No Problem!

YouTube really makes using videos for your nonprofit simple and easy! If you don’t have the funding to create a professional looking video you can utilize YouTube’s Video Volunteers program. Through this program, YouTube will pair you up with a videographer that will volunteer to create your video for you!  How amazing is that?


Don’t Forget Your Tags!

As with anything on the internet whether it be blog posts, videos, audios…whatever the case may be, you want to make sure you set appropriate tags for your material. You want search engines to be able to find your content quickly and easily and deliver it to as many people as possible. Tagging your videos well will help others find your message and be able to spread it to others in no time at all!


Who Is Watching Your Videos?

 Videos can tell you a lot about who exactly is interested in your cause and what you have to offer. Keeping track of who is watching your videos is a very important way to best utilize your resources and reach your target demographic more effectively. Using a tool such as YouTube Insight (simply put, it’s Google Anyalytics for videos) can be one way to find out exactly who is watching your videos. Knowledge is power, and in this case knowing your target audience will help you increase engagement and spread the word about your awesome nonprofit!

Of course there are about a thousand different ways to spread the word about your nonprofit, but we believe that the power of video is one of the best tools out there. Have you had success using videos with your nonprofit? We’d love to hear from you in the comments below.

Top 10 Reasons You Should Be Using Video Marketing

With all of the different avenues of approach to marketing these days, why in the world should your business consider adding video to the ever-growing list? Join us as we count down our Top 10 Reasons your business should be using video marketing.

#10 Video Sells Products

Now more than ever, people are depending on video to connect with businesses from which they intend to make a purchase. Retail Touchpoints stated that “Shoppers who viewed video were 174 percent more likely to purchase than viewers who did not.” Woah, hold on a minute! That is a huge percentage! Videos are quick to view and easy to share. If done correctly, you can pack a ton of information into a very short video clip while adding personality and likability, thus upping your trust-factor. People purchase products from people they know, like and trust. Video helps cover all the bases.

#9 Video Makes Purchasing Easier and More Convenient 

So say you’re watching your favorite program and up pops a commercial for a product you have been wanting to purchase. You watch the commercial, but when its over your program comes back on and you end up forgetting about the commercial and the product! Now say you’re online and up pops a video for the same product. You click on the video link and it takes you directly to a video with information about the product AND an option to purchase the product quickly and easily with just the click of the mouse. Which scenario is going to make the sale? The video, that’s right BECAUSE the video takes you to an option to purchase…something traditional commercials do not have the power to do.

#8 Once a Video, Always a Video

Videos have  a way of living in infamy. Once you take the time to properly (and awesomely) produce and post your video for your product or service, it’s there forever until you remove it. There is no need to rework the video, no need to repost it…you can simply keep promoting the same video through social media for as long as you like and still produce results. The longer your video stays live, the cheaper the production costs get. Talk about a great ROI!

#7 Analytics For Videos Are Outstanding

You always want to make sure that you are aware of what is working or not working for your business. The analytics for videos are awesome and can tell a business owner at a glance what is working or not working for their company. If a video is hot, Likes, shares and comments are going to be through the roof. If your video is not exactly “what the doctor ordered” so to speak, your numbers will be significantly lower. The bottom line is people love videos because they are quick, easy, entertaining, and informative…and they love to pass them on to others when they’re really super-cool!

#6 There’s No Wait Time For Feedback

Picture the scene; you’re on Facebook scanning the latest news from friends and family when up pops a video that your friend Jeff posted that’s got over 100,000 shares. We’ve all seen videos like this that go viral throughout social media in the blink of an eye. That is the immediate feedback that only video can give you. If your video is a hit, you’ll know it within a matter of days. On the flip-side, if your video is a flop you’ll know that as well. This immediate feedback allows you to either amp up your promotion of your video (if it’s doing well) or maybe consider taking it down and reworking it a bit (if it’s not doing well). This will save you precious time and money and help you figure out the best way to reach your target market.

#5 Videos Amp Up the Trust Factor

As I mentioned earlier, people buy products from businesses they know, like and trust, and what better way to build that rapport with a potential customer than through video. Video gives you an opportunity to use your voice inflection and body language to add personality and passion to the description of your product. stated that “More than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase.” Why would you take a chance on missing out on reaching out to that precious 60% simply because your product or service didn’t market through video?

#4 Plain and Simply, Everybody’s Doing It

If you want to stay in the game, you’ve got to have the right equipment. When it comes to marketing, everyone and their brother is using video. Now we realize that some of the bigger guys out there may have bigger budgets to hire amazing video peeps to do their videos for them, but don’t be discouraged! You can make up in creativity and originality (and a little humor and entertainment) what you lack in funding for a major project. Remember it’s not the quantity, it’s the quality that counts!

#3 Video Travels Well

When was the last time a friend of yours ripped out of a magazine and handed it to you saying, “Here, I thought you might be interested in this.” Um, never. Now think back to the last time someone posted a video on your Facebook timeline. Yeah, like 3 seconds ago, right? Here are some fun stats for you:

  • More than 500 years’ worth of YouTube videos are watched daily on Facebook.
  • More than 700 YouTube videos are shared on Twitter every minute.  (

If you are still not using video in your business you are seriously missing out!

#2 Your Competitors Are Using Video

This one is a combo of #4 and #10. The fact of the matter is video is the new “popular kid at school”. Your competitors have been using it for ages now and are making money off of people that could be your potential clients should you choose to throw your hat into the ring and get in the game. (Could we have used any more cliches in this post? I think not.) You know what they say, When in Rome… (ok, so we snuck just one more in for the fun of it!)

#1 Your Potential Customers Spend Most of Their Time Watching Videos

Along with the staggering statistics in #3, we’re here to tell you that Youtube has over 4 billion views per day with 78% of people watching at least once a week and around 55% of people watching every day! It’s right there in black and white. You need to put your product in front of the people, and the people are on Youtube, my friends.

We hope you enjoyed our countdown. Please feel free to share your insights in the comments below. We would love to hear from you!

Online Video is The Wave of the Future in Content Marketing

A recent article on states that “By 2017, video will account for 69% of all consumer internet traffic, according to Cisco” Imagine that! Imagine going onto your favorite website and instead of reading the top stories you watch them all on video. It’s happening faster than we realize, and that’s why it’s time to get in on the video marketing game right now.

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Tips on Marketing Your Small Business Using Video

Let’s face it, when you visit a company’s website first impressions are important…like really, really important. For me, if I go to a site and it’s boring, the lay-out isn’t pleasing to the eye and the content isn’t engaging, I don’t even waste my time…regardless of the particular product or service the site was offering. You can try and sell me top-notch gourmet cupcakes for 20 cents each and if your website is boring, I’m not buying! The same holds true for thousands of websites all over the internet. Sites that are visually pleasing and engaging are the ones that get the most hits and sell the most products, hands down. So what is the secret weapon to winning over potential customers? Video.

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The Power of Video Marketing

We live in the age of social everything! From pictures to social media posts, it seems like everything and anything is “out there” for people to access. Want a recipe for broccoli cheese soup? You could find about 1,000 different ones simply by typing the words “broccoli cheese soup” into your favorite search engine. Not only will you get a recipe, but you’ll get the full back-story of the origin of the recipe. You’ll read about how Susan’s Great Aunt Becky created this recipe for a family reunion over 30 years ago and it’s been a hit ever since. Personalization, that’s the key! Everything has become more personalized. People don’t just want a recipe, they want the story behind the recipe (whether they realize it or not). The same holds true for marketing. Let me explain…

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